The company also initiated the concept of trading in used tires for a complete set of "Generals," as the tires were dubbed. Franchised tire dealerships became crucial to the success of the General Tire & Rubber Company.
O'Neil's was an innovative marketing approach, and it worked. While large scale national advertising was common, it was highly uncommon-for a tire company at least&mdashø appeal to individual car owners rather than to the car manufacturers in Detroit.
#S and s tires full
No stranger to advertising, O'Neil paid $5,000 in 1917 to the prestigious Saturday Evening Post for a full page ad introducing his new tire. It was the first oversize tire on the market, especially fitted for passenger cars. One year later, the company manufactured its first tire bearing the General name. Hence business was more than ample for tire companies, and The General Tire & Rubber Company even turned out a profit in its first year of operation. Because of more frequent blowouts, the vast majority of cars in those days came equipped with two spare tires, and the more expensive models even came with four spares. Even the lower middle class by then could afford Model Ts. In addition, World War I boosted the U.S. While O'Neil's father was president of the new company, William O'Neil, in the role of general manager, wielded most of the authority, and delegated little of it until his death in 1960.Īlthough there were hundreds of tire companies in the United States at the time, it was a propitious era for tires in 1915 the number of passenger cars in the United States had surpassed two million, with one million produced in 1915 alone. In 1915 The General Tire & Rubber Company was launched. Both partners, however, had bigger dreams they were natives of Akron, where O'Neil's father, a wealthy merchant, agreed to give the two young entrepreneurs a loan in order to open a tire manufacturing business. In early 1909 O'Neil and Fouse pooled their capital and established the Western Rubber & Supply Company (renamed the Western Tire & Rubber Company in 1911), which only sold already made tires. Fouse, had first entered the rubber tire business in Kansas City, Missouri. O'Neil, was a native of the city, although he and his partner, Winfred E. It is one of the few original American tire companies to have survived to the present day. A very unlikely city, Akron, Ohio, was dubbed the "rubber capital of the world" in the late nineteenth century, and it was in Akron that the General Tire and Rubber Company was established in 1915. In the nineteenth century, long before the invention of synthetic rubber and only a few decades after the discovery of vulcanization, hundreds of rubber and tire companies vied with one another.
On the eve of the twenty-first century, the worldwide tire and rubber industry was in the hands of five major producers. A subsidiary of Continental Aktiengesellschaft (A.G.), Europe's second-largest tire and rubber manufacturer-and the fourth-largest in the world&mdash of 1987, General Tire constitutes the biggest and most important component of this German tire holding company. General Tire, Inc., is a world leader in the manufacture and marketing of tires of all kinds and is a major exporter of tires around the world. Incorporated: 1915 as The General Tire & Rubber Company Wholly Owned Subsidiary of Continental Aktiengesellschaft
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